Client: A leading consumer electronics company with 500+ channel partners across India
Objective: Strengthen relationships with distributors and retailers, ensuring loyalty and consistent performance.
The Challenge
The brand relied heavily on its distributor and retail network for sales growth. While incentive programs existed, they were:
Generic and transactional (cashbacks, vouchers)
Difficult to track across multiple regions
Lacking emotional impact, leading to disengaged partners
The leadership wanted a way to make channel partners feel valued, motivated and aligned with business goals.
The Zestta Delight Solution
Zestta Delight designed a Channel Partner Engagement Program that delivered both rewards and recognition at scale:
Milestone Recognition: Automated rewards for sales targets, new store openings, and annual partnerships.
Zestta Coins: A unified reward currency redeemable across 1M+ lifestyle and utility options.
Tiered Gifting: Exclusive hampers and curated experiences for Platinum & Gold channel partners.
Digital Engagement: Gamified contests and leaderboards to drive participation.
ROI Dashboard: Real-time insights into redemption, engagement, and partner satisfaction.
The Impact
- 92% redemption rate — partners actively engaged with rewards- Increased sales performance by 18% in 6 months
- Improved partner loyalty — reduced drop-offs to competing brands
- Regional managers gained visibility into channel engagement ROI
- Strengthened the brand’s reputation as a partner-first business
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